QR codes are beginning to appear in the most curious of places. I always expect to see them in newspaper, magazines, on billboards, on food labels… I don’t tend to expect to see them on “For Sale” signs for houses though. Now, I’m not exactly in the market for a new house right now. I’m currently just trying to get by in my apartment, however, I am a terrible snoop and love to see how other people live. Recently I saw the latest tech tool being used to target prospective home buyers. It is now as easy as using your QR code scanner app to scan the code on the house sign and viewing the interior of the house. Potential buyers are now provided with the unique and adventurous way of viewing the inside of what could be their new home by scanning a barcode. If you scan the barcode, go through the photos, and decide it is a house you would like to see, you can do that. But QR codes can be a fantastic way to weed out the houses you definitely don’t want before taking the time to actually take a tour.
There are an every growing handful of realtors using QR code technology with their sales. It is, it would seem, the perfect trend for those in real estate to take advantage of. By using any smart phone and a QR scanner, all it takes is approaching a sign, scanning it, and viewing the listing for the home. A selection of photos is made available and are easily browsed. Information on the house is also made available alongside a selection of highlights specific to the house being researched. From there, if you don’t like the house, the amount of time spent is minimal, if you are interested, a clickable option is usually available that makes it easy to contact the home’s realtor and schedule a house showing. All of this on your phone. Other features of QR codes with real estate can include using the feature to list other homes in the area that are currently for sale.
QR codes can do more than just save time as well. Without having to spend the money to make fliers that they hand out at all the open houses, QR codes make it easy for multiple people to receive the information without wasting the paper. You also save money by not repeatedly driving to a house you may not choose to buy anyway. Gas prices always rising make this a huge advantage to making an instant “no” or “maybe” decision.
Has anyone else seen these real estate signs yet? Scanned the barcodes and taken a digital tour either because you are actually house hunting or because you are, like me, a huge snoop?